Writing · Ops · May 2025
The way your team does work is costing you more than you think
Every org has shadow workflows — the real way work gets done, versus the
process on the org chart. Here's what I look for first.
Daniel Brinkley
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8 min read
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1,840 words
Every organization has two operating systems running at the same time:
the one on the org chart, and the one people actually use to get work done.
The gap between those two is where friction lives — and most of the time,
it's invisible to leadership.
When I walk into a new team, I'm not looking at the process diagrams.
I'm watching what people do at 3pm on a Tuesday. Where do they look first
when they need a number? Which Slack channel do they DM when the official
form is broken? Which spreadsheet gets opened more than the dashboard?
The answers tell you what the team actually runs on.
Not what leadership thinks the team runs on. Not what the wiki says.
What it actually runs on.
The first thing I look for
The first sign of shadow workflow is always the same: a tool being used
for something it was never designed to do. Email becomes a queue. Slack
becomes a database. A spreadsheet becomes the source of truth that two
other systems pretend to be.
None of this is malicious. It's adaptation. People are doing the
best they can with what's in front of them. The shadow OS exists because
the official one didn't work — or worked, but slowly, or worked, but
required permission they didn't have.
If you want to fix it, the worst thing you can do is take away the
spreadsheet. The spreadsheet is a symptom, not the problem.
Take it away and you've just made the team's day harder without addressing
the friction underneath.
Three places shadow ops accumulate
Once you start looking, you see them everywhere. Three patterns show up
in every organization I've watched up close, regardless of size or industry.
The names change. The shape doesn't.
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Email becomes the queue
When the ticketing system is too slow, too rigid, or too political,
email picks up the slack. Now you have a parallel queue with no SLA,
no visibility, no analytics — and one person who knows where
everything is.
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Slack becomes the database
Decisions get made in DMs. Files get pasted into channels. Six months
later, nobody can find anything, but everyone agrees the meeting
happened. The database with no schema, indexed by memory.
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Spreadsheets become the source of truth
The dashboard is wrong. Everyone knows it's wrong. The real numbers
live in a spreadsheet someone updates manually each morning. The
dashboard exists for the meeting. The spreadsheet exists for the work.
The cost of doing nothing
Friction is the most expensive line item nobody puts on the budget.
It doesn't show up in spend. It shows up in time, in attention, in the
small daily resignation of "this is just how it is." Multiplied across a
team of fifty, across a year, that's a real number — but no one is
measuring it, so no one acts on it.
The teams I've seen take this seriously do one thing first: they make
the shadow visible. Not to punish anyone. To see what the team
actually needs.
What good looks like
Good doesn't mean eliminating the shadow workflows. Good means catching
up to them — building systems that match what people are already doing,
instead of fighting them. The spreadsheet becomes a real tool. The Slack
channel becomes a documented process. The shadow queue becomes the queue.
The work is the same. The official systems just stop being a fiction.